Build a Website That Inspires Trust in Your Clients: Simple Steps

Easy Steps to Create A Website That is Trusted by your Clients

Every entrepreneur dreams of creating a website that boosts sales, increases revenue, and fosters customer loyalty. To achieve these, companies are investing a lot of money and resources in online marketing strategies like Google and Facebook advertising, email marketing, and more. 

While these efforts are certainly necessary, unfortunately, many small businesses overlook the most important aspect of marketing that can ensure they reach these goals: That  is to have  a trustworthy website.

Without a website that inspires confidence and trust in its visitors, it becomes difficult to convert them into paying customers. A trustworthy website, on the other hand, not only encourages sales, but also makes visitors feel secure when providing personal information like email addresses, credit card numbers, and home addresses.

To create a website that is trustworthy, there are  two most crucial website design elements to focus on: Reputation and Security.

 By emphasizing these elements, your website will not only enjoy more sales, but also establish a reputation that will keep customers coming back for more.

According to Hubspot , 54% of  buyers are re buying to  website that  they have bought from. When we talk about reputation in the context of a trustworthy website, we mean assuring visitors that your company is reputable and legitimate. Not only that but will and also  delivers on its promises. 

On the other hand, the security view of a trustworthy website is about giving visitors the assurance that their personal information is protected from breaches, hacks, and other online malicious activities.

 In this article, we’ll delve into the various  techniques used to create a website that prioritizes both reputation and security. We will provide examples to help you better understand how to build a website that captures the trust of your visitors.

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Reputation

When it comes to reputation, different people are influenced by different things. 

Some may be swayed by the number of years a company has been in operation, while others may be impressed by the number of followers on social media platforms like Twitter or Facebook.

It’s important to identify your company’s strengths and showcase them prominently on your website. Whether you have decades of experience or a large social media following, create a dedicated section or page on your website to let people know about it.

In this article, we will explore various features and techniques that can help web designers build a company’s reputation. As we discuss these techniques, ask yourself if any of them would be selling points that would impress you and website visitors. 

1.Professional Website Design

According to Adobe, most website visitors prefer a beautiful and professionally designed website over one that is simplistic. Their study shows that having a professionally designed website can improve a company’s image in the eyes of visitors by 65%.

Your website’s design should incorporate good color combinations, legible text, and avoid excessive ads. These design elements can have a significant impact on your company’s reputation. Your website designer should also ensure that there are no errors, misspellings, or grammatical mistakes as they can reflect poorly on your brand.

Additionally, it’s essential to include two crucial web pages: a Contact page and an About Us page.

 A detailed Contact page will enable customers to find your business location offline and provide them with the means to contact you at any time. Be sure to include your business phone number, map, directions, hours of operation, and the names of staff who can be reached and are ready to help potential customers. By providing this information, potential customers will be more likely to trust your company.

The About Us page should detail who you are, your team, and your business philosophy. Your website designer should ensure that these pages are detailed and of high quality. By creating a professional website with these crucial pages, you can make a positive impression on potential customers and improve your company’s online reputation.

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2.Include Statistics

It’s important to include statistics on your website, especially if you have served a large number of people. For example, placing this number prominently on your homepage can help visitors feel more at ease when they see that others have already trusted and used your services or products. This can be a powerful way to build trust and credibility with potential customers. So, be sure to highlight any impressive statistics or numbers that showcase your business’s success and expertise.

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3.Include Testimonials

Potential customers often want to know who your previous satisfied customers are. To help them, consider including a webpage or section on your website that showcases customer reviews and feedback. You can even integrate reviews from popular review sites such as Google, Facebook, TripAdvisor, Expedia, Yelp, and others. This can help to build trust with potential customers, as they can see real feedback from people who have used your products or services before. Make sure to highlight positive reviews and also address any negative feedback in a professional and courteous manner. This can show potential customers that you value their opinion and are committed to providing excellent customer service.

See example of How Audley  Travel Integrate   Testimonials from Trust pilot to gain Trust 

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4.Showing  your Social Media cliently base.

A common technique used by many skilled website designers is to include a Facebook or Twitter widget on the homepage of the website they are designing. This helps to showcase the number of fans and followers that the company has. This technique allows visitors of your website to learn about others who have liked or followed your brand at the same timeless have been  satisfied with your company’s services or products.

5.Include Awards ,Certificates and other badges. 

Website designers should include any awards, certificates, or badges that the company has earned on the website. This includes , certificates from organizations such as Tripadvisor, Tanapa, TATO, TBS, and others, this  can help to increase trust on the eyes of potential clients.

See example of Abercromber & Kent.

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6.Incorporate Privacy Policy.

In today’s world, it’s critical to include a privacy policy link on your website. Your website designer should ensure that the privacy policy is visible and easily accessible. If you plan to collect email addresses from your website visitors, make sure that the designer includes a visible link to the privacy policy next to the signup form. This will help your visitors to understand how their personal information will be used and ensure that your website is in compliance with privacy regulations.

Here’s an example of what yours can look like.

 

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Security

The second key to creating a website that wins clients’ trust is to focus on website security. This refers to the way that lets your website visitors feel secure when browsing your site.

This include:  1.Getting your Security Seal.

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To ensure your website is secure, it is important to obtain an SSL certificate. This will provide a seal of security for your website and prevent any warning errors such as the “Not Secure” warning. When a website displays such a warning, it gives a signal to potential clients that the website contains malware, phishing scams, and is not secured. This can ultimately lead to a decrease in trust and credibility. Additionally, search engine rankings will  be negatively affected as search engine algorithms like (of Google) tend to penalize unsecured websites.

2.Use a Domain That Reflects Your Business.

Using a domain name that accurately reflects your business is important in building trust with your audience. It helps your potential customers to easily identify your brand and what you offer. It’s also important to choose a domain name that is easy to remember, spell, and pronounce to make it easier for people to find your website.

3.Avoid Spelling and Grammar Mistakes.

Typos, misspelled words, or poorly-worded sentences can erode trust in a website. While a single instance may not lead to distrust, frequent errors can suggest carelessness or lack of attention to detail. For frequently  misspelled words or uses incorrect grammar, let potential assume  that the business doesn’t care about quality or accuracy. To avoid this, it’s essential to proofread all website content carefully and ensure that it is error-free.

4.Privacy and cookies policy.

 It’s important to be mindful of GDPR (General Data Protection Regulation), the European data law that requires websites to display a pop-up for users to accept or modify their data usage. Users care about their data and want to know if the website they’re visiting respects their rights. It’s crucial for your small business website to have a privacy and cookie policy that clearly explains user rights in simple terms. As a web designer, it’s important to always include a privacy policy before publishing a website.

See Example from Wanderlust

 

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