Maximizing Your Website's Potential:
Making a Website that sells with Blog.
Whenever you think about making a website, the main dream is to sell more on internet sphere.
But for a dream to succeed you must think about how are you going to send visitors into your dreamed website.
In a digital marketing language we say how are you going to Generating traffic to your website. Fortunately, there are plenty of online traffic sources available with their pros and cons.
Blogging is one of the most popular and effective methods to drive traffic to your website.
What is a blog?
This is a part of a website that offers regularly updated content about a topic related to your business. Usually, blogs offer up-to-date content (posts), while ordinary web pages are often shows a static information.
In today’s world having a blog page on a website is essential to any company that is planning to make a website.
According to Hubspot 2019,over 67% of companies who are effectively using blogs on their website are getting more leads as compared to those not using.
This is a good number to any business owner who is eager to prosper in an online sphere.
Do you want to know the benefits you will reap when you make a website with blog?
Blogging has evolved from the time when individuals used it to post their own hobbies to now where big world companies are using it to brand and expand their reach on the internet.
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What Does Blog Help?
Drive Traffic
The first importance of Blog page in a website is driving high quality traffic into your website. Any website owners who is making a website and post regularly are always experience an amazing website traffic!.
As you post more valuable content, search engines like Google ,Bing and others noticed your site as a useful resource to there users. Therefore ranking you higher over your opponents.
High quality posts will encourage internet users to share within their social media platforms . According to Hubspot ,companies with blogs receive 97% more links to their websites from other online sources.
By receiving more sharings from people who are interested in your business it means you get more eyes into your business ,thus consequently promoting your business at a low budget.
Build Credibility
As you make a website and including blog posts with useful content , it helps to portray your trustworthiness in front of website visitors .
Writing posts about topics which are interesting and helpful,will make website visitors to see you as a person who is professional in your industry and you are caring about them
According to Demand Gen report,2016, showed over 47% of buyers view 3 to 5 posts before they engaged with the brand
In that case , having high quality posts is important not only to your credibility but also to increase sales.
Start a Conversation
When you make a website with blog pages , it offers a great way to start a conversation with your prospects.
A comment section is a common part of a blog which enables two way conversation with your audience. Encouraging your website visitors to give you feedback is the perfect way of starting conversations .
Your Marketing Channels are also benefited by Blog
To have an idea of what to post on social media is a very tiresome activity to most website owners. However, having a Tour blog page with high quality posts will help you to post a link which will bring website visitors back to your website.
Social media platforms provide a great outlet to propagate blog content to your audience and grow your brand awareness easily.
Email Marketing
Travel Blog posts are benefiting email marketing efforts in two different ways, firstly it acts as an additional content to your email or newsletters.
Secondly blog assist in growing email address list through sign up form which will be embered on the blog post
Example of contents to Post on Tour blog….
1.Informative travel contents e.g
- Top 10 Things You Can’t Miss In Zanzibar.
- Find an African Big Cat.
- Where to Stay in Masai Mara
- What To Pack For A Safari in Africa…etc
2.Travel Tips:
- The Ultimate Guide to African Safaris
- A Checklist for Every Sight You Have to See in Africa
- Create a post based on frequently asked questions from African Travellers…etc
3.Travel Finance:
- Ways To Save Money For Travel
- Reliable Budget Airlines I Can Recommend. Etc
4.About Destination:
- 10 Unique Things To Do In Africa
- My Favorite Beaches In Africa
- Visiting Africa on a budget etc
What are some of your most effective blog marketing practices?
Here are some practices that I’ve found effective in blog marketing:
Regular Updates: Ensuring your website is regularly updated with fresh content – new blog posts or updates to existing ones – is crucial for search engine optimization (SEO) and audience engagement. This practice also contributes to link building, which is a factor in some search engines.
User-Friendly Website: Creating a website that is user-friendly in terms of performance and design is essential for online success. If your site loads slowly, experiences glitch on mobile, or has unappealing visuals, it may drive away your target audience.
Sales and Marketing Alignment: It’s important to have strong calls-to-action (CTAs) on your website, especially if you don’t use gated content. To craft effective CTAs for either direct sales or lead nurturing, collaboration between your sales and marketing teams is vital. This ensures that your website provides valuable content and support to visitors at every stage of the funnel, ultimately leading to increased conversions.
How to Promote your Blog.
Here are several effective methods you can utilize to market your blog:
- Social Media Promotion: Utilise your social media accounts, such as Twitter, Facebook, Instagram, LinkedIn, etc., to share your blog posts and interact with your followers.
- Guest Blogging: Contribute guest posts to other blogs within your niche. This strategy can help you tap into new audiences and increase your visibility.
- Email Marketing: Establish an email list and send newsletters to your subscribers featuring your latest blog content.
- SEO Optimization: Enhance your blog posts for search engines by incorporating relevant keywords, meta descriptions, and titles.
- Content Syndication: Share your blog posts on platforms like Medium, LinkedIn Pulse, or other relevant websites that allow content republishing.
- Influencer Marketing: Collaborate with influencers in your niche to endorse your blog and expand your reach to a broader audience.
- Paid Advertising: Utilise paid advertising platforms such as Google Ads or Facebook Ads to promote your blog and target specific audience segments.
Contact Us Now .
Away to Grow your Business TODAY..
You have a vision. We have a team to get you there!.
CALL US NOW: +255713598998.
