How Many Pages Should A Website Have? A Complete Guide

How Many Pages Does a Website Have?

Small businesses are always looking for ways to save money, but one area where cutting costs isn’t an option is having a website. To get started, plan the content you want on your website and determine the number of pages needed. For entrepreneurs and small business owners unfamiliar with website planning, We have an expert website design team ready to assist.

While there’s no one-size-fits-all answer to the number of pages, opting for a standard format is recommended. This ensures that your customers have a familiar navigation experience, making it easy for them to find the products or services they are looking for. A confusing layout increases the chances of visitors bouncing off your site, likely heading straight to your competitors for a clearer offering.

Forbes recommends creating standard pages for small business websites, including:

• Homepage
• About us
• Products/services
• Sitemap
• Our team
• Contact us
• Terms of use
• Privacy policy
• Additional pages relevant to your small business (for example, a blog or testimonials).

These essential pages, totaling at least eight, enhance the user experience, aiding in building trust and attracting new customers.

What Information Should Be on a Website?

Now that you have an idea about the number of pages, let’s delve into what information each page should contain to keep your customers engaged.

• • Homepage: As the first page visitors see, the homepage needs to deliver a catchy and intriguing introduction to your brand. It should explain what your business does, provide a brief overview of your services or products, and feature a visible call-to-action (CTA) like a ‘call now’ button or contact form.
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  • About Us : Following the homepage, the ‘About Us’ page allows customers to learn more about your business. Include a summary of your business, its history, what sets you apart from competitors, and any achievements or awards. This is an excellent place for customers to connect with your brand on a personal level.
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  • Products/Services : If your business sells products, this page showcases your offerings. Include detailed product information, descriptions, links to similar products, and compelling images. Customer reviews can be powerful tools to encourage others to make purchases.
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  • Our Team : You might choose to have a separate page for your team, providing details about your employees, their roles, and photos. This humanizes your business, allowing potential customers to connect with the faces behind the brand.
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  • Contact Us: The contact page is crucial for customers looking to get in touch. Include details on how customers can reach you – phone, email, or even a contact form. Displaying your social media accounts also facilitates customer interaction.
  • Additional Pages: Depending on your business, you might want to add pages like FAQs or a blog. An FAQ page addresses common questions, while a blog allows you to regularly update content, enhancing SEO and building trust with customers.